Behind the Scenes RSS

#grabapair, Apparel, behind the scenes, Boston, Fashion, neon, Sockgame, socks, startup, style -

Why being Knit-In Matters

Before launching Neon Bandits in June of 2015, we spent over 18 months trying to find a factory partner that could produce the highest quality socks. We didn’t want just any socks to have our name on them; we wanted to make a quality sock that met (or exceeded) the durability and functionality of the largest brands in the space. And over the past year and a half, based on the feedback that we have received from customers, teams and partners, we have done just that. A major point of differentiation (and one that us sock geeks love to boast about)...

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Athleisure, Behind the Scenes, Fashion, Photoshoot, Startup, Style -

One Step Ahead

The winter is here. It is only a matter of time before the snow starts falling in our hometown of Boston, which will make it more difficult for us to be able to collect fun outdoor-centric content. As we detailed a few weeks back, we have our Spring line coming out in February so in an effort not to have models rocking shorts and socks in the snow, we rallied our friends to do a small photoshoot with our new designs before the weather changed. After dialing up a perfect mid-fifties day in December, we hosted our photoshoot outside in the Fenway...

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Behind the Scenes, Content, Facebook, Fun, Instagram, Loud, Marketing, Social Media, Startup, Twitter -

At the end of the day...it's about the Content

At the end of the day, for Neon Bandits, it’s all about the content on social media. Sure, followers are nice and it is always nice to get a bunch of likes on a post, but you can cheat, and pay for followers and likes, stacking the numbers to make things “look” good. But, as a marketer, you know the truth behind these inflated numbers which is why we have opted to make content the backbone to our marketing and messaging. As a new brand in a very crowded space, our goal is to create and publish fun, relevant content that both...

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#grabapair, Behind the Scenes, Boston, Marketing, Neon Bandits, Socks, Startup, Thinking -

What is a “Neon Bandit”??

We’ve told you a bit about us (a killer brother-sister duo), and gave you the thoughts behind #GrabAPair and most recently, took you behind the scenes as we made our “sizzler” video. So now it only seems fair to take you into the thinking of our name, Neon Bandits. To be fair, we’ve actually owned the name for quite some time. The name resonated with Dan a couple years back now and he went ahead and made it official. (A la Beyonce, “if you like it then you better put a ring on it”.) And after our eureka moment, when...

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#grabapair, Ad Club, Behind the Scenes, Boston, Brandathon, How to wear it, Sizzler, Socks, Startup, Video -

The making of the “Sizzler”

By now if you haven’t seen the Neon Bandit’s “sizzler”, I’ll be blunt with you, you’re missing out. We have conveniently included it here, below, for your viewing pleasure. We think it came out pretty sick, if we say so ourselves. One of the cool things about creating this video that was unlike most things Sammy and I seem to be working on these days, is that the video came together pretty quickly. After we decided that we were going to throw our socks into the ring for the Boston Brandathon, we put our heads together and came up with...

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