One Step Ahead December 14, 2015 08:53

The winter is here. It is only a matter of time before the snow starts falling in our hometown of Boston, which will make it more difficult for us to be able to collect fun outdoor-centric content. As we detailed a few weeks back, we have our Spring line coming out in February so in an effort not to have models rocking shorts and socks in the snow, we rallied our friends to do a small photoshoot with our new designs before the weather changed.

After dialing up a perfect mid-fifties day in December, we hosted our photoshoot outside in the Fenway area of Boston. While we’re not going to reveal what the socks look like just yet, we have included a behind the scenes shot from our shoot (and if you look closely you can surely get a glimpse of the new designs!).

Behind the Scenes

One of the many challenges of running a lean operation is having to think far in advance. Not only do we need to focus on the here and now, and be scrappy where we can be, but we also need to be thinking into the future. If product is going to hit in February, we need to get the wheels in motion on a photoshoot, website updates, develop a marketing campaign, create a sales strategy, etc. months in advance to hit the deadline. Meanwhile, this is happening during our busiest time of the year—the holiday season!

Be sure to keep tabs on our blog; we’re excited to start to share details with you on our Spring 2016 line which will have you rushing to #GrabAPair (or two). And in the meantime, continue to share your pictures with us @NeonBandits and have a wonderful holiday season!