Behind the Bandits RSS

Action, Athletic, Gonzaga, Lacrosse, Lax, MCLA, Sponsorship, Sports, Startup -

We are excited to announce our partnership with the Gonzaga Men's and Women's Lacrosse teams for the 2015-2016 season. As part of our deal with the teams, both the mens and womens teams will be wearing The Ozz on the field during practices and games. We could not be more excited to announce this partnership with such a great team and university.  In a joint statement, the Women's captain, Claire Monsaas  and the Men's captain Spencer Amberson stated that "We're very eager to have the unique fusion of both the off-field style and the on-field performance that NeonBandits provide. We can't wait to...

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Asics, collab, Fashion, Kick Game, Kicks, mita, Sneaker Shouts, Sneakers, Startup, Style, WHIZ -

If you are going to wear a pair of Neon Bandits the right way, you need to make sure that they are matching your kicks. It is for this reason that we recently teamed up with the sneaker experts at Sneaker Shouts to do a photoshoot collaboration with them. We wanted to highlight a limited edition drop that would be ideally suited to be rocked with Neon Bandits. We decided to go with the recently released collaboration between Japanese fashion label WHIZ Limited, sneaker boutique mita and Asics. The Asics sneaker which is a version of the GEL-Lyte V is...

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Behind the Scenes, Content, Facebook, Fun, Instagram, Loud, Marketing, Social Media, Startup, Twitter -

At the end of the day, for Neon Bandits, it’s all about the content on social media. Sure, followers are nice and it is always nice to get a bunch of likes on a post, but you can cheat, and pay for followers and likes, stacking the numbers to make things “look” good. But, as a marketer, you know the truth behind these inflated numbers which is why we have opted to make content the backbone to our marketing and messaging. As a new brand in a very crowded space, our goal is to create and publish fun, relevant content that both...

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Action Sports, Floria Keys, Florida, Longboard, Skateboarding, Socks, The Flip, Wakeboarding -

My name is Laura Powers but my close friends and family call me LJ which are my initials of my first and middle name (Laura Jayne). I am from the Florida Keys and have grown up on the water. I got into action sports from my Dad. He was always into all kinds of crazy sports like para-motoring, kite boarding, surfing, skating, wake boarding, etc. Naturally, when I was old enough to do them myself, he taught me and I fell in love with them!  Out of all of the sports that I take part in, my favorite sport is...

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Action Sports, Boston, Colors, Design, Neon Bandits, Startup -

One of the most exciting and most challenging aspects of bringing a new concept to market is product development. As a new brand, we are constantly asking customers, retailers, friends and family for their feedback- on the sock blend, to how they wash and dry, to design input and beyond. Together, Dan and I had a recipe to bring something awesome to market, but with anything homemade, sometimes it can use a little refinement and tweaking. So, even though we launched early in June, we have been thinking about new colors and designs since before launching, which is pretty hard...

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