Well here we are- week three of Neon Bandits being a “real” thing. Sammy and I knew what we were getting into when we launched the business, but to actually experience the ups and downs of being in business is really something else.
The unique aspect of running a business is that you are always busy and can always be doing something- whether that means social media planning, PR outreach, customer service, talking with potential customers or checking in with existing customers—it has been a busy (and great) first few weeks!
We’ve learned a lot in the past few weeks. And a few key of those key learnings are as follows:
· Planning is essential. Whether we are planning our social media posts for the week, or forecasting future product, getting “behind” is not an option. If are behind you’re in trouble. Things move too quickly to get held up on something.
· Brand building takes time. Neon Bandits is not going to be a one trick pony. We are going to be a brand- we are more than socks- we are a lifestyle. And this takes time to develop and build, and while you all may only see the end result on our website and social media, we promise you that Sammy and I have been doing a lot behind the scenes work to make the Neon Bandit brand more than meets the eye.
· Our family and friends are great. Family and friends have helped raise the initial awareness of our brand and have been tremendously supportive. So once again, thank you!
What will the next 3 weeks of Neon Bandits look like? Well, you will just have to wait and see; we are confident that you all will enjoy what’s to come! And if you haven’t already, make sure to you Grab a Pair!