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5 Current Sock Trends
Applying our Learnings to Make 2019 the Best Year Yet
As you may or may not know, Neon Bandits is a “side-hustle” for Sammy and I. And while we have been around for over 4 years, the focus of our past two years has been around developing a strong wholesale program around custom socks. Looking back at last winter, Sammy and I were worried about replicating what we had accomplished in 2018 in the year ahead. We were both transitioning to new full-time jobs, and had more than doubled our sock business from 2017 to 2018. The challenge was going to be real, and we knew we were going to...
The Custom Sock Process
Heartbreak Hill Running x Neon Bandits (Marathon Edition)
When it came to Boston '18, we didn't stop with Team with a Vision. As we mentioned a few months back, we partnered with with the team over at the Heartbreak Hill Running Company to develop a performance running sock. Given that the Boston Marathon is the biggest running event here in Boston, we worked with them to develop four exclusive Heartbreak Hill x Neon Bandits designs exclusive to HHRC for the race; they launched a couple of weeks back and are only available at their three retail locations and online. The four designs that we launched with them are were designed to celebrate...
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