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Activewear, Athleisure, Festival, Gulf Shores, Joshua Tree, Music, Neon Bandits, Neon Desert, Summer -

With Coachella kicking off this weekend, it is hard not to get thinking about the summer concert and festival line-up ahead. Of course we're excited about the big acts coming to Boston this summer (Justin Bieber and Pearl Jam, anyone?!) but for those of you looking to get out and about, here are five places we think it would be awesome to catch some rays, and a show this summer.  Gulf Shores, Alabama. Known for Hangout, what could be cooler than kicking it beachside watching the likes of Haim and Calvin Harris. And their hammock beach? Yup, we will take that...

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Activewear, Athleisure, History, Neon Bandits, Socks, Tube Socks -

Back in ancient times (and we’re not talking pre- Y2K) socks were made from leather or matted animal hair. It wasn’t until the late 16th century that the first machine knit socks were produced, but even then, up until post-WWI, a majority of socks were hand knit. So, what was the role of socks, after all? With the main goal of absorbing sweat, socks main goal was to add a layer of protection from the elements, while mitigating rubbing (i.e. sores, blisters, etc.) that came from direct contact with hard shoes. It’s a little known fact that feet are actually one...

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Activewear, Athleisure, Boston, Boston Celtics, Boston Marathon, Shamrock Foundation, Sock, Startup -

Growing up in Boston, you know that Spring officially starts once Marathon Monday rolls around. Arguably the best sporting event in a city obsessed with sports, the Boston Marathon is a special race that starts out in Hopkinton, Massachusetts and weaves its way through the crowded suburban Boston streets and finishes in the heart of downtown Boston. I have run one marathon in my life and have had the urge to run Boston for a few years now. The race is more than a race when you are from Boston and one that is difficult to describe for those that...

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Athleisure, Boston, Cape Cod, Fashion, Goldfish, Needham, Socks, Spring, Startup -

As we outlined when we launched our first line in June, we like to have meaning behind our product names. While we had some fun creating names for The Dawson, The Ozz and The Flip, it's safe to say that we had just as much fun coming up with the names for our new socks. Without further ado, the meaning behind our latest styles names:  The Meadow- Named after where Dan started his youth basketball career, and Sammy moonlighted as a kick-ball captain, “The Meadow” is named after Dan and Sammy’s elementary school, Broadmeadow.  The 781- In tradition of playing homage to where...

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Athleisure, Baseball, Chicago Cubs, Florida, Little League, Minor League Baseball, MLB, Socks, Spring Training, Startup -

Over the weekend, we had a chance to sit down with our great friend, Matt Brazis, who is a rising star in the Chicago Cubs Minor League Organization. Matt gave us some insight into what it is like playing in the Minors: Playing in the Cubs Organization has been a great experience, and one that I recognize not many people get the chance to go through. Being a part of such a storied franchise with incredible fans and great staff is all I could ask for.  The Cubs take great pride in their minor league system, and spare no expense at all the...

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