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Action, Athleisure, Function, Lifestyle, Neon Bandits, Style, Yoga Pants -

We have been busy talking to all sorts of consumers and retailers since we launched and every person that we tell about our socks- asks us “what type of sock is Neon Bandits?” As we said from the outset, we are an action lifestyle sock- but what exactly does that mean? We blend performance with lifestyle to create the ultimate bright and bold look that provides great function, style and versatility (a.k.a. the triple threat). With the “athleisure” segment exploding, an apt comparison for Neon Bandits would be yoga pants for women. Yoga pants are designed and built to be...

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