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Action Lifestyle, Behind the Scenes, Grab a pair, Neon Bandits, Socks -

When Sammy and I were developing a fun and unique product for Neon Bandits, we knew if we were going to have success out of the gate, we needed to have a splashy and unique campaign to launch with the socks. As with any bootstrapped  concept, we didn’t (and still don’t!) have the unlimited funds that more well established companies have. Given this, we knew we had to develop a campaign that consumers would want to share with friends—it would have to be  loud, in your face, and eye catching. After months of brainstorming around various concepts, we thought of...

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Action Lifestyle, Grab a pair, Neon Bandits, Socks -

Plain white tube socks are boring. A thought so basic was and is the driving force behind Neon Bandits. And however simple you may think designing and producing a fun sock is… think again. And again. And again.  The Neon Bandits concept was thought up almost three years ago now, when my sister (Sammy) and I were both working in the retail field- I was working for a sports apparel company in the marketing realm and Sammy was working for a retail consulting firm, when we both came to the realization that that men didn't have a well-designed action lifestyle sock option. Bringing...

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