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Athleisure, Behind the Scenes, Fashion, Photoshoot, Startup, Style -

The winter is here. It is only a matter of time before the snow starts falling in our hometown of Boston, which will make it more difficult for us to be able to collect fun outdoor-centric content. As we detailed a few weeks back, we have our Spring line coming out in February so in an effort not to have models rocking shorts and socks in the snow, we rallied our friends to do a small photoshoot with our new designs before the weather changed. After dialing up a perfect mid-fifties day in December, we hosted our photoshoot outside in the Fenway...

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