Function RSS

Athleisure, Brother / Sister, Family, Function, Neon Bandits, Siblings, Socks, Startup, Style -

We have now officially been live for four whole months, and get this: Dan and Sammy are still on speaking terms! Did anyone (but family members) really think that we still would be talking to each other?   For those of you that didn’t know it, Sammy and I are brother and sister. Not only are Sammy and I siblings and business partners, but we are also (along with our older brother) best friends. In fact, even though I am a little more than three years older than Sammy, for the first time since we were little kids, at some recent meetings,...

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Action, Athleisure, Function, Lifestyle, Neon Bandits, Style, Yoga Pants -

We have been busy talking to all sorts of consumers and retailers since we launched and every person that we tell about our socks- asks us “what type of sock is Neon Bandits?” As we said from the outset, we are an action lifestyle sock- but what exactly does that mean? We blend performance with lifestyle to create the ultimate bright and bold look that provides great function, style and versatility (a.k.a. the triple threat). With the “athleisure” segment exploding, an apt comparison for Neon Bandits would be yoga pants for women. Yoga pants are designed and built to be...

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