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#grabapair, Action Lifestyle, Behind the Scenes, Boston, Family & Friends, Grab a pair, Marketing, Neon Bandits, Socks, Startup -

Coming up with names for our socks was one of the more challenging parts of developing Neon Bandits. Sammy and I both knew that generic names weren’t going to cut it and simply having product identifiers like “NB001” as style names, especially at the outset of building our brand, didn’t have the personality that we were going for. Being boring never jibed with who we are as a brand. As such, we went back to the basics (and not in the new “basic” way.) As I’ve mentioned, Sammy and I grew up in a close-knit family, so going back to...

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Action Lifestyle, Behind the Scenes, Boston, Family & Friends, Marketing, Neon Bandits, Socks, Startup -

Well here we are- week three of Neon Bandits being a “real” thing. Sammy and I knew what we were getting into when we launched the business, but to actually experience the ups and downs of being in business is really something else. The unique aspect of running a business is that you are always busy and can always be doing something- whether that means social media planning, PR outreach, customer service, talking with potential customers or checking in with existing customers—it has been a busy (and great) first few weeks! We’ve learned a lot in the past few weeks....

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