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Action Sports, Boston, Colors, Design, Neon Bandits, Startup -

One of the most exciting and most challenging aspects of bringing a new concept to market is product development. As a new brand, we are constantly asking customers, retailers, friends and family for their feedback- on the sock blend, to how they wash and dry, to design input and beyond. Together, Dan and I had a recipe to bring something awesome to market, but with anything homemade, sometimes it can use a little refinement and tweaking. So, even though we launched early in June, we have been thinking about new colors and designs since before launching, which is pretty hard...

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